World of Pinot Noir



Tickets for the 2024 World of Pinot Noir are Officially on Sale

Special pricing is available for select tickets and packages through Nov. 16.The event will be held Feb. 29-March 2, 2024 in Santa Barbara.

SANTA BARBARA, CALIF (Oct. 19, 2023) – Brace yourselves for an unforgettable experience at the upcoming 24thannual World of Pinot Noir (WOPN), the largest celebration of Pinot Noir on the planet. 

Get ready to immerse yourself in all things Pinot Noir as the event returns to the picturesque seaside Ritz-Carlton Bacara resort in Santa Barbara Feb. 29-March 2, 2024. The three-day extravaganza features more than 200 premier Pinot Noir producers from around the globe, with parties, lively tasting seminars, special pairing dinners and two Grand Tastings. 

We are excited to announce tickets for the renowned weekend-long event are now on sale. 

Through Nov. 16, WOPN is offering a “Harvest Special” for Friday and Saturday Grand Tasting tickets, and Weekend VIP Passports. This early-bird pricing includes $500 off a Weekend VIP Passport (single admission), as well as two (2) Grand Tasting tickets for only $275. 

The “Harvest Special” code for a Weekend VIP Passport is HARVESTVIP. For the pair of Grand Tasting tickets, the “Harvest Special” code is Harvest23.

For more information, and to unlock these amazing savings, please visit the World of Pinot Noir. To plan your stay and explore lodging options, please visit our Travel Guide.   

The Weekend VIP Passport guarantees access to WOPN’s marquee and historically sold-out seminars and dinners and includes a ticket to the Opening Night Party, a choice of Friday and Saturday seminars and lunches; VIP access to both the Friday and Saturday Grand Tastings; and Pinot Noir Pairing Dinner options on Friday and Saturday evenings. The coveted Burgundy Dinner is only available to Weekend VIP Passport holders.  

There are three Weekend VIP Passport options to consider – purchase a single passport, purchase a pair of VIP Passports + Ocean View Accommodations for three nights, or purchase a pair of VIP Passports + Oceanview Suite Accommodations for three nights. Upon your purchase, a WOPN concierge will help each Weekend VIP Passport guest create the ultimate weekend itinerary.

The separate Grand Tastings on both Friday and Saturday are among the most popular tickets in the wine world.  Each afternoon the event features more than 100 Pinot Noir producers from the New and Old Worlds pouring in the Ritz-Carlton Bacara’s Grand Ballroom, with gourmet light bites from The Ritz-Carlton Bacara culinary team and awe-inspiring ocean views. 

Don't miss your chance to savor the world’s best Pinot Noir at WOPN 2024. Secure your tickets now and be part of the celebration. 

For more information on all the events, please visit worldofpinotnoir.comMedia interested in covering or attending the annual event, please contact [email protected].

About The World of Pinot Noir

WOPN, a non-profit trade organization, was established in 2001 by a small, dedicated group of winemakers from California’s Central Coast. The group’s mission is to bring together the world’s foremost Pinot Noir producers, and in a gorgeous setting, celebrate the delicious wine grape. Wineries, potential sponsors and wine enthusiasts interested in learning more, please visit, or contact [email protected]. Follow and tag us on FacebookTwitter and Instagram. #wopn #wopn2024

Media Contact: Solterra Strategies | [email protected]


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