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Talent

Gary Franscioni

Founder, ROAR Wines

Gary is a third-generation Santa Lucia Highlands farmer. He grew up in the family business and developed a deep respect for the land and what it could produce when nurtured properly. Upon graduating from Cal Poly, he took over for the family’s farming business, which owned and managed 200 acres of row crops in the Salinas Valley. Recognizing the region’s potential for premium wine grapes, Gary turned his focus to viticulture. He planted Rosella’s Vineyard in 1996 and partnered with Gary Pisoni to establish Garys’ Vineyard a year later. In 2001, Gary and his wife Rosella launched ROAR Wines. About a decade later, Gary planted Sierra Mar Vineyard at one of the appellation’s highest and most dramatic plots of land. Another vineyard named Soberanes was also planted during that time, which is another partnership with the Pisoni family. Today, Gary continues to manage the vineyards, orchards and winery with his sons Adam and Nick.

Gary will be speaking at the Celebrating 20 Years of Garys' Vineyard Seminar on Saturday, March 5, from 9:30am-11:30am.

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