Gary is a third generation Santa Lucia Highlands farmer. Gary and Rosella Franscioni started ROAR Wines with the knowledge that Pinot Noir had a shining future in the region, and a dream that their farming know-how would translate amazing grapes into amazing wines. Rosella’s Vineyard was planted on their home ranch in 1996, followed by Garys’ Vineyard in 1997 in partnership with the Pisoni family. The first vintage of ROAR was released in 2001. Their approach was met with critical recognition almost immediately. Two more beautiful vineyards were planted about a decade later: Sierra Mar and Soberanes. Today, Gary and his sons continue to improve and innovate in the vineyards and winery to produce the best quality their land can create.