World of Pinot Noir



All World of Pinot Noir events take place at the luxurious Ritz-Carlton Bacara Resort in the picturesque town of Santa Barbara, California, located two hours north of Los Angeles.


Nestled on the bluff and beaches of the Gaviota coast between the Pacific Ocean and Santa Ynez Mountains, The Ritz-Carlton Bacara offers relaxed luxury and stunning natural beauty for an unforgettable getaway in Southern California. 

Enjoy award-winning accommodations, beautiful event spaces and luxury spa services at our Santa Barbara beach resort, located on California's most spectacular stretch of Pacific paradise. 

  • Impressive wellness offerings including a renowned day spa and fitness center
  • Five restaurants including the signature Angel Oak, housing the resort’s 12,000-bottle wine collection
  • Robust activities program for guest of all ages
  • Wine flights offered in the Foley Tasting Room
  • 358 guest rooms and suites, each with a balcony overlooking the ocean or resort gardens

Our special 2024 World of Pinot Noir room rate at The Ritz-Carlton, Bacara will be available when tickets sales begin on October 16, 2023.

Partner Lodging

Lodging partners for 2024 will be announced soon!

Getting Here

By Car

Directions from Santa Barbara Airport: Go north on William L. Moffett Place, which becomes Fowler Road and then that becomes South Fairview Avenue. Take the Highway 101 North ramp and follow the directions below.

Directions from the South/Airport: Take Highway 101 North. Exit Winchester Canyon Road/Hollister Avenue (exit 110). At the first stop sign, go straight onto Calle Real, which runs parallel to the 101 freeway (Note: do not exit onto Route 217-Hollister Avenue/Goleta). Turn left at the second stop sign toward Hollister Avenue (which takes you over the freeway). Take the first right onto Hollister Avenue and continue to Ritz-Carlton Bacara’s Arrival Courtyard.

Directions from the North: Take Highway 101 South. Exit Winchester Canyon Road/Hollister Avenue (exit 110) and turn right. At the first stop sign, turn right onto Hollister Avenue and continue to Ritz-Carlton Bacara’s Arrival Courtyard.


Air Service

The nearest airports that service the region are Santa Barbara (SBA) and San Luis Obispo (SBP). Travelers coming from outside the state may find more convenient flights into San Francisco (SFO) or Los Angeles (LAX).

Train Service

The Pacific Surfliner by Amtrak stops at the stations of Santa Barbara and Goleta.



Parking at The Ritz-Carlton Bacara

Parking is available for all WOPN attendees in the auxiliary parking lot located at 7749 Via Jero. Complimentary shuttles will be provided to transport event attendees to and from this lot to The Ritz Carlton Bacara on Friday and Saturday from 8:30 AM - 11:30 PM. The shuttle runs every 10-15 minutes from the Via Jero Lot to The Ritz-Carlton Bacara.

Directions: When exiting the 101 freeway heading towards the ocean, turn left on Hollister Ave (opposite direction of The Ritz-Carlton Bacara). The additional parking lot is on the left on Via Jero. For your convenience, event signs providing direction to the additional parking lot will be posted.

Friday Shuttle Schedule:

  • 8:30 AM – 11:30 PM

Saturday Shuttle Schedule:

  • 8:30 AM – 11:30 PM
We encourage you to arrive early and allow ample time for the shuttles to loop, especially during Grand Tasting peak times of 2 - 6 PM.

Take Lyft to World of Pinot Noir

Thanks to our friends at Go Goleta and Visit Santa Barbara, World of Pinot Noir attendees can save $25 with Lyft to and from nearby Goleta and Santa Barbara hotels. Get your Lyft Pass with code: WORLDOFPINOTNOIR. This Lyft pass can only be used for guests traveling to and from The Ritz-Carlton Bacara and will only apply during event times. For more information, click here.

For information on how to download and use Lyft –

Participating Goleta Hotels:

The Ritz-Carlton Bacara, Santa Barbara
Best Western Plus South Coast Inn
Courtyard by Marriott Santa Barbara Goleta
Hampton Inn Santa Barbara/Goleta
Hilton Santa Barbara Beachfront Resort
Hilton Garden Inn
Hotel Milo Santa Barbara
Motel 6
Ramada by Wyndham Santa Barbara
Residence Inn by Marriott Santa Barbara/Goleta
Pacifica Suites
The Leta Hotel

Click Here to view more Santa Barbara Hotel Properties




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