Andy Warhol’s iconic studio, “the factory”, was a gathering place for drag queens, rock stars, and brilliant artists. Inspired by his studio, l’usine translates to “the factory” in French. The name paying tribute to those who desire something against the mold. Dave, honoring his rebel within, created a portfolio for the “Warhol’s” of the world. l'usine is Dave Phinney’s continued passion and journey to master Pinot Noir. Sourced from some of the best vineyards he chooses in any given vintage, these wines express the artistry of the winemaking process. To honor the rebel within, the front labels display art rather than displaying the grape variety or its origin which is typical in this category. The labels speak to the “Warhol's” of the world and reflect the personality of each bottle.