Alison Frichtl Hollister didn't take the conventional path to making wine. Growing up in a creative household, she has always viewed the world through an artistic eye and her love for the winemaking craft came through her desire to create something new. Alison had an early introduction to American winemaking after moving to the Willamette Valley, Oregon as a teenager. This set the field as she was looking for direction with her degree in Biology from the University of Puget Sound in Tacoma, Washington. After her first harvest at Etude Wines in 2006 she knew she had found her place and settled in Napa. In 2008 Alison joined HALL wines as Enologist and has grown with the brand. In 2012 she was promoted to Assistant Winemaker. In 2016, the Halls proposed making Zinfandel. Alison was up for the challenge and was promoted to Head Winemaker for BACA Zinfandel. Starting in 2020 Alison has taken on the role of Senior Winemaker for the HALL Family of Wines. As she continues her central role in crafting the HALL collection, she has added WALT Pinot Noir to her personal portfolio as Head Winemaker. When she’s not making wine, Alison can be found fermenting everything from kombucha to kimchi, sketching in the studio, and remodeling the Howell Mountain home she shares with her husband Bruce, a landscape designer and artist.

Alison is a panelist for The New "Grand Cru" of California Seminar on Friday, March 1 from 9:30 am - 11:30 am.