The Set is where the essence of wine is encapsulated by the synergy of tradition and innovation. Founded by Billy and Christopher Hines, two brothers who are united by a vision forged through generations of familial dedication. Their roots are entwined within the vibrant tapestry of New Orleans' culture, reflecting an unwavering admiration for resilience and the binding strength of community. This journey through wine is an ode to the diverse tapestry of cultural passions that define us - from music to the arts and the culinary world.
With the fruit they source from their vineyards, they aim to craft an authentic expression of the Sta. Rita Hills, reflective of California in the 21st century. The Set is the culmination of that vision, harmonizing Old World traditions and contemporary creativity on family land. While traditional methods form the bedrock of winemaking, advancements in viticulture and sustainable practices have enhanced quality. Technology and digital networking bring the world closer together, leveling the playing field for all and creating an engaging and accessible gateway into the intricate world of wine for a new generation.
The Set is the Hines' contribution to an evolving winemaking tradition. As students of masters like Rajat Par and Sashi Moorman, they honor the terroir of the Sta. Rita Hills through a lens of ingenuity and possibility. Cheers to staying curious and always evolving.