World of Pinot Noir
Back

Winery Registration

Winery Registration

March 2 - 4, 2023

3000+

ATTENDEES

200+

WINERIES

1

EPIC EVENT

Wineries

Winery Registration and Marketing Opportunities

The 2023 World of Pinot Noir will be held at The Ritz-Carlton Bacara, Santa Barbara, California.

  • Public events take place on Thursday, March 2 through Saturday, March 4
  • There are two Grand Tastings, hosted on Friday and Saturday:
    • Brands from California are invited to register for one day of the Grand Tastings. (Friday or Saturday)
    • Brands from outside of California are invited to register for their choice of one or two days of the Grand Tastings. (Friday or/and Saturday)
    • International brands are invited to register for their choice of one or two days of the Grand Tastings at no cost. (Friday or/and Saturday)
  • If your brand would like to participate beyond the Grand Tasting event, please review the Additional Marketing Opportunities

Opening Party - Thursday, March 2, 2023
Wineries are welcome to purchase tickets to the Opening Party to kick-off WOPN 2023 and network with fellow peers.

Friday Grand Tasting - March 3, 2:30 - 6pm
The expected attendance is 600-750 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.

Saturday Grand Tasting - March 4, 2:30 - 6pm
The expected attendance is 800-1000 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.

Upon completing your registration you will receive a booking link to Bacara, which offers the exclusive WOPN room rates. The link is available only to registered participants until tickets go on sale to the public in October. 

Register Your Winery

Winery Participation

Thanks to your loyalty, wineries who participated in WOPN 2022 are invited to begin registering at a discounted price on Monday, August 1. All wineries are invited to register on Tuesday, August 16.

Winery Registration Pricing

Loyalty
August 1 - 15
$550
Registration
August 16 - November 18
$650
Last Chance Registration
November 19 - January 13
$750

Cancellation Policy: Before December 20, 2022, wineries may receive a full refund. December 21, 2022, and after there will be no refund.

* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.

Pursuant to the new ABC law effective July 1, 2022, all persons pouring wine at the event must have a California Responsible Beverage Service certification.

Technical Symposium

The WOPN Technical Symposium will be held February 28 – March 2 at the Alisal Guest Ranch and Resort (near Solvang). This is an opportunity for winemaking and production teams to get together and learn from one another. Space is limited. Priority registration will be given to those wineries participating in the Friday and Saturday Grand Tasting events.

New in 2023 is a sparkling base wine session on Tuesday, February 28 from 11:30 am – 4 pm. Lunch is included and two flights of wines will be tasted. Tech participants may choose to add on this session.

During the 2.5 days of TECH, winemakers will evaluate Pinot Noir wines in a peer setting. Winemakers, enologists, cellar crew, vineyard managers and others in your winemaking production team are invited and encouraged to attend. What about your winemaking colleagues across the globe? Any international brand participating in WOPN can sign up their winemaker for a complimentary TECH registration. We endorse worldwide collaboration and learning.

Thirty-six (36) wineries can submit a wine sample to be evaluated by our TECH Lab partner. Samples are limited and only available to the first 36 wineries on a first come-first serve basis. The goal is to provide plenty of time to fully discuss these wines and give you time to network with your colleagues.

Wineries are asked to submit a wine that everyone can learn from. This can be an experiment, a problem wine, a wine that went incredibly right or something that is just unique and interesting to share amongst your winemaking associates.

Symposium Details:

Dates: February 28 – March 2, 2023
Location: Alisal Guest Ranch and Resort (located near Solvang)

You may sign up from the button below or as part of your winery registration.

Includes:

  • Two days of in-depth tasting/winemaker discussion of 2022 Pinot Noir samples
  • Delicious, fresh meals catered by the Alisal (2 breakfasts, 2 lunches, 2 dinners), wine & beer
  • Full analysis of your 2022 sample – one wine sample per brand (available to the first 36 wineries).

Guest tickets:

Purchasing a guest ticket includes your guests in all meals during the symposium.

Terms & Conditions:

  • Space is limited. Priority registration will be given to those wineries participating in the Friday and Saturday Grand Tasting events.
  • Lodging is not included in your registration. Upon registration you will receive a separate lodging link.
  • Up to 4 people can attend the Technical Symposium from each winery participant.
Register for Tech

Tech Symposium Pricing

Tech Symposium: $495 per winery attendee
Sparking Wine Session: $165 per winery attendee
Guest Tickets: $350 per guest

Cancellation Policy: Before December 20, 2022, tech participants may receive a full refund. December 21, 2022, and after there will be no refunds given.

* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.

Winery Associations - Vineyard Designates - Importers

Registration and Marketing Opportunities

Winery Associations, Vineyard Designates and Importer tables add another touchpoint to World of Pinot Noir attendees. These organization tables increase regional awareness and create a cost-effective way for non-participating WOPN wineries to showcase their brand. Increased exposure of Pinot Noir producing regions creates another layer of wine education and content for both consumers and the industry.

If your group would like to participate beyond the Grand Tasting event, please review the Additional Marketing Opportunities

Opening Party - Thursday, March 2, 2023, 7pm
Wineries are welcome to purchase tickets to the Opening Party to kick-off WOPN 2023 and network with fellow peers.

Friday Grand Tasting - March 3, 2:30 - 6pm
The expected attendance is 600-750 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.

Saturday Grand Tasting - March 4, 2:30 - 6pm
The expected attendance is 800-1000 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.

Upon completing your registration you will receive a booking link to Bacara, which offers the exclusive WOPN room rates. The link is available only to registered participants until tickets go on sale to the public in October. 

Register Your Association

Association Pricing

Loyalty Registration

August 1 - September 30
1 Table: $1,000
2 Tables: $1,500

Standard Registration

October 1 - January 30, 2023
1 Table: $1,500
2 Tables: $2,000

Cancellation Policy: Before December 20, 2022, associations may receive a full refund. December 21, 2022, and after there will be no refund.

* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.

Pursuant to the new ABC law effective July 1, 2022, all persons pouring wine at the event must have a California Responsible Beverage Service certification.

Marketing Opportunities at WOPN

To streamline the guest experience and create new marketing opportunities, WOPN has developed a variety of ways wineries and wine associations may participate beyond the Grand Tasting. These options include a sponsored lunch, a dinner and special Grand Tasting Experiences. These WOPN experiences are limited and will be available to wineries who support the WOPN mission on a first come, first serve basis and by discretion of the World of Pinot Noir organizers and Board of Directors.

The selection committee will start reviewing applications in September. Please consider these options and provide a description of the experience, spokesperson (s) and wines you will present. These details will help WOPN organizers in finalizing the 2023 event experience. You may consider aligning efforts with other brands.

Winemaker Lunch in the Rotunda (One spot available for Friday and One for Saturday) 

Consider hosting a three-course, traditional sit-down lunch in the Rotunda of The Ritz-Carlton, Bacara. For this experience, two wines per course is recommended (up to six wines total). This opportunity is ideal for a single winery to showcase a specific AVA, sub-AVA, region or vineyard. Help customize the program and menu to pair with your wines and choose the spokesperson(s). Work with WOPN event organizers to price the lunch, which can accommodate up to 120 guests. This experience is available for $5,000* and can be split with other producers or a regional association.

*Participation fees will be invoiced after event participants are selected and finalized. 

Hosted Lunch at Angel Oak (One spot available for Friday and One for Saturday) 

Sponsor a reception style lunch with food stations in the Angel Oak restaurant at The Ritz-Carlton, Bacara. OR Sponsor plated service featuring a prix fixe menu with wine pairings. We recommend selecting a theme (ex: sparkling wines, Rosé, vineyard designated wines, etc.) to create a casual vibe with serious wine and food. This opportunity is ideal for a regional association, a brand with a large portfolio or a group of wineries. Working alongside WOPN event organizers you will be part of creating a program aligned with your goals, develop a menu to compliment the wine theme and create the experience for up to 120 guests. Available for $5,000*.

*Participation fees will be invoiced after event participants are selected and finalized. 

Grand Tasting Experience (Two available per Grand Tasting Day – Friday and Saturday)

This opportunity will attract a subset of the Grand Tasting audience, for some type of unique experiential focus on your brand (ex: food and wine pairing). Create a more intimate and interactive experience during the Grand Tasting. This experience is available for $5,000* and will have impressions from hundreds of consumers.

*Participation fees will be invoiced after event participants are selected and finalized. 

Winemaker Dinner in the Rotunda (One spot available for Friday and One for Saturday)

Sponsor a five-course, traditional sit-down dinner in the Rotunda of The Ritz-Carlton, Bacara.

For this experience, two wines per course is recommended (up to 10 wines total). This opportunity is ideal for a single winery to showcase a specific AVA, sub-AVA, region or vineyard. Help customize the program and menu to pair with your wines and choose the spokesperson(s). Work with WOPN event organizers to price the dinner, which can accommodate up to 120 guests. This experience is available for $5,000* and can be split with other producers or a regional association.

Winemaker Fireside Chat (Four spots available on Friday and Four on Saturday)

The Winemaker Fireside Chat is designed to offer an organic experience with WOPN guests to carry into the evening.  Close the loop of conversations you start in the Grand Tasting. As a sponsor of the Winemaker Fireside Chat, you will be given an allotment of tickets (approximately 40) that your winemaker or brand representatives can pass out during the Grand Tasting, other WOPN events, or prior to the weekend. This special invitation (secret society style) from the winery to guest will allow WOPN guests to join you for light fare provided by The Ritz-Carlton Bacara, special wines provided by the sponsored brand and continued conversation with the winemaker. Located on the upstairs terrace overlooking the resort and Pacific Ocean, the Winemaker Fireside Chats are the new VIP invite of the weekend. This experience is available for $3,000* and covers the price of light fare, and all tickets (up to 40) – these tickets will not be visible to the general public.

World of Pinot Noir
Login
closearrow-circle-o-downellipsis-vchevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram