Winery Registration

MARCH 3 - 5, 2022
3000+
ATTENDEES
200
WINERIES
1
EPIC EVENT
VIEW 2020 DEMOGRAPHICS

WINERY PARTICIPATION 

Winery Registration and Marketing Opportunities

The 2022 World of Pinot Noir will be held at The Ritz-Carlton Bacara, Santa Barbara, California.

  • Public events take place on Thursday, March 3 through Saturday, March 5
  • There are two grand tastings, hosted on Friday and Saturday:
    • Brands from California are invited to register for one day of the grand tastings. (Friday or Saturday)
    • Brands from outside of California are invited to register for their choice of one or two days of the grand tastings. (Friday or/and Saturday)
    • International brands are invited to register for their choice of one or two days of the grand tastings at no cost. (Friday or/and Saturday)
  • We encourage your brand to participate in the Additional Marketing Opportunities.
  • Wineries are welcome to purchase tickets to the Reunion Party, held on Thursday, March 3, to kick-off WOPN 2022 and network with fellow peers

 

WINERY PARTICIPATION

Thanks to your loyalty, wineries who participated in WOPN 2021 are invited to begin registering at a discounted price on Monday, August 23. All Winery Registration opens on Tuesday, September 7.

Winery Registration Pricing

WOPN Loyalty Registration
August 23 - September 6
$450
Open Registration
September 7 - November 19
$550
Last Chance Registration
November 20 - December 31
$650

 

Friday Grand Tasting: March 4, 2:30 - 6pm
The expected attendance is 450 - 500 guests. Includes two pouring passes, additional passes must be purchased in advance.

Saturday Grand Tasting: March 5, 2:30 - 6pm
The expected attendance is 800 - 1000 guests. Includes two pouring passes, additional passes must be purchased in advance.

WINERY ASSOCIATIONS - VINEYARD DESIGNATES - IMPORTERS

Winery Associations, Vineyard Designates and Importer tables add another touch-point to World of Pinot Noir attendees. These organization tables increase regional awareness and create a cost-effective way for non-participating WOPN wineries to showcase their brand. Increased exposure of Pinot Noir producing regions creates another layer of wine education and content for both consumers and the industry.

ASSOCIATION PRICES

Single Table: $1000
Two Tables: $1500

 

New Marketing Opportunities at WOPN

To streamline the guest experience and create new marketing opportunities, WOPN has developed a variety of ways wineries and wine associations may participate beyond the Grand Tasting. These options include a sponsored lunch, a dinner and special Grand Tasting Experiences. These WOPN experiences are limited and will be available to wineries who support the WOPN mission on a first come, first serve basis and by discretion of the World of Pinot Noir organizers and Board of Directors.

The selection committee will start reviewing applications in September. Please consider these options and provide a description of the experience, spokesperson (s) and wines you will present. These details will help WOPN organizers in finalizing the 2022 event. You may consider aligning efforts with other brands.

Winemaker Lunch in the Rotunda (One spot available for Friday and One for Saturday)

Consider hosting a three-course, traditional sit-down lunch in the Rotunda of The Ritz-Carlton, Bacara. For this experience, two wines per course is recommended (up to six wines total). This opportunity is ideal for a single winery to showcase a specific AVA, sub-AVA, region or vineyard. Help customize the program and menu to pair with your wines and choose the spokesperson(s). Work with WOPN event organizers to price the lunch, which can accommodate up to 120 guests. This experience is available for $3,000* and can be split with other producers or a regional association.

*Participation fees will be invoiced after event participants are selected and finalized.

Hosted Lunch at Angel Oak (One spot available for Friday and One for Saturday)

Sponsor a reception style lunch with food stations in the Angel Oak restaurant at The Ritz-Carlton, Bacara. For this walk around format, we recommend selecting a theme (ex: sparkling wines, Rosé, etc.) to create a casual vibe with serious wine and food. This opportunity is ideal for a regional association, a brand with a large portfolio or a group of wineries. Working alongside WOPN event organizers you will be part of creating a program aligned with your goals, develop a menu to compliment the wine theme and create the experience for up to 120 guests. Available for $3,000*.

*Participation fees will be invoiced after event participants are selected and finalized.

Grand Tasting Experience (Two available per Grand Tasting Day – Friday and Saturday)

This opportunity will attract a subset of the Grand Tasting audience, for some type of unique experiential focus on your brand (ex: food and wine pairing). Create a more intimate and interactive experience during the Grand Tasting. This experience is available for $2,500* and will have impressions from hundreds of consumers.

*Participation fees will be invoiced after event participants are selected and finalized.

Winemaker Dinner in the Rotunda (One spot available for Friday and One for Saturday)

Sponsor a five-course, traditional sit-down dinner in the Rotunda of The Ritz-Carlton, Bacara.

For this experience, two wines per course is recommended (up to 10 wines total). This opportunity is ideal for a single winery to showcase a specific AVA, sub-AVA, region or vineyard. Help customize the program and menu to pair with your wines and choose the spokesperson(s). Work with WOPN event organizers to price the dinner, which can accommodate up to 120 guests. This experience is available for $3,000* and can be split with other producers or a regional association.

Winemaker Fireside Chat (Four spots available on Friday and Four on Saturday)

The Winemaker Fireside Chat is designed to offer an organic experience with WOPN guests to carry into the evening.  Close the loop of conversations you start in the Grand Tasting. As a sponsor of the Winemaker Fireside Chat you will be given an allotment of tickets (approximately 25) that your winemaker or brand representatives can pass out during the Grand Tasting, other WOPN events, or prior to the weekend. This special invitation (secret society style) from the winery to guest will allow WOPN guests to join you for light fare provided by The Ritz-Carlton Bacara, special wines provided by the sponsored brand and continued conversation with the winemaker. Located on the upstairs terrace overlooking the resort and Pacific Ocean, the Winemaker Fireside Chats are the new VIP invite of the weekend. This experience is available for $1,500* and covers the price of light fare, and all tickets (up to 25) – these tickets will not be visible to the general public.

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