The 2024 World of Pinot Noir will be held at The Ritz-Carlton Bacara, Santa Barbara, California.
Opening Night Party - Thursday, February 29, 2024
Wineries are welcome to purchase tickets to the Opening Night Party to kick-off WOPN 2024 and network with fellow peers.
Friday Grand Tasting - March 1, 2:30 - 6pm
The expected attendance is 800-1000 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.
Saturday Grand Tasting - March 2, 2:30 - 6pm
The expected attendance is 800-1000 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.
Upon completing your registration you will receive a booking link to Bacara, which offers the exclusive WOPN room rates. The link is available only to registered participants until tickets go on sale to the public in October.
Register Your WineryThanks to your loyalty, wineries who participated in WOPN 2023 are invited to begin registering at a discounted price on Tuesday, August 1. All wineries are invited to register on Wednesday, August 16.
| Loyalty August 1 - 15 |
$550 |
| Registration August 16 - November 17 |
$650 |
| Last Chance Registration November 18 - January 12 |
$775 |
Cancellation policy: Participants will receive a full registration refund if cancelled up until December 20, 2023. Any registration cancellations after that date will not receive a refund.
* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.
The WOPN Technical Symposium will be held February 27 – February 29 at the Alisal Guest Ranch and Resort (near Solvang). This is an opportunity for winemaking and production teams to get together and learn from one another. Space is limited. Priority registration will be given to those wineries participating in the Friday and Saturday Grand Tasting events.
Back in 2024 is a sparkling base wine session on Tuesday, February 27 from 11:30 am – 4 pm. Lunch is included and two flights of wines will be tasted. Tech participants may choose to add on this session.
The following days are dedicated to Pinot Noir samples from the 2023 vintage. During the 2.5 days of Tech, winemakers will evaluate Pinot Noir wines in a peer setting. Winemakers, enologists, cellar crew, vineyard managers and others in your winemaking production team are invited and encouraged to attend. What about your winemaking colleagues across the globe? Any international brand participating in WOPN can sign up their winemaker for a complimentary Tech registration. We endorse worldwide collaboration and learning.
Thirty-six (36) wineries can submit a wine sample to be evaluated by our Tech Lab partner, Baker Wine & Grape Analysis. Samples are limited and only available to the first 36 wineries on a first come-first serve basis. The goal is to provide plenty of time to fully discuss these wines and give you time to network with your colleagues.
Wineries are asked to submit a wine that everyone can learn from. This can be an experiment, a problem wine, a wine that went incredibly right or something that is just unique and interesting to share amongst your winemaking associates.
Tech Details:
Dates: February 27 – February 29, 2024.
Location: Alisal Guest Ranch and Resort (located near Solvang).
Cost: $550 per attendee.
Sparkling Wine add-on: $200 per attendee.
Includes:
Guest tickets
Purchasing guest tickets includes your guests in all meals during the symposium.
Cost: $400 per person.
Tech Symposium
* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.
Cancellation policy: Participants will receive a full registration refund if cancelled up until December 20, 2023. Any registration cancellations after that date will not receive a refund.
Tech Symposium: $550 per winery attendee
Sparkling Wine Session: $200 per winery attendee
Guest Tickets: $400 per guest
Cancellation policy: Participants will receive a full registration refund if cancelled up until December 20, 2023. Any registration cancellations after that date will not receive a refund.
* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.
Winery Associations, Vineyard Designates and Importer tables add another touchpoint to World of Pinot Noir attendees. These organization tables increase regional awareness and create a cost-effective way for non-participating WOPN wineries to showcase their brand. Increased exposure of Pinot Noir producing regions creates another layer of wine education and content for both consumers and the industry.
If your group would like to participate beyond the Grand Tasting event, please review the Additional Marketing Opportunities
Opening Night Party - Thursday, February 29, 2024, 7pm
Wineries are welcome to purchase tickets to the Opening Night Party to kick-off WOPN 2024 and network with fellow peers.
Friday Grand Tasting - March 1, 2024, 2:30 - 6pm
The expected attendance is 800-1000 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.
Saturday Grand Tasting - March 2, 2024, 2:30 - 6pm
The expected attendance is 800-1000 guests. Your registration includes two pouring passes, additional passes must be purchased in advance.
Upon completing your registration you will receive a booking link to Bacara, which offers the exclusive WOPN room rates. The link is available only to registered participants until tickets go on sale to the public in October.
Register Your AssociationAugust 1 - September 30:
1 Table: $1,000
2 Tables: $1,500
1 Table: $1,500
2 Tables: $2,000
Cancellation policy: Participants will receive a full registration refund if cancelled up until December 20, 2023. Any registration cancellations after that date will not receive a refund.
* A processing fee of 2.9% + $0.30 of the order total is added to all transactions.
To streamline the guest experience and create new marketing opportunities, WOPN has developed a variety of ways wineries and wine associations may participate beyond the Grand Tasting. These options include a sponsored lunch, a dinner, seminars and special Grand Tasting Experiences. These WOPN experiences are limited and will be available to wineries who support the WOPN mission on a first come, first serve basis and by discretion of the World of Pinot Noir organizers and Board of Directors.
The selection committee will start reviewing applications in September. Please consider these options and provide a description of the experience, spokesperson (s) and wines you will present. These details will help WOPN organizers in finalizing the 2024 event experience. You may consider aligning efforts with other brands.
Winemaker Lunch in the Rotunda (One spot available for Friday and One for Saturday)
Consider hosting a three-course, traditional sit-down lunch in the Rotunda of The Ritz-Carlton, Bacara. For this experience, two wines per course is recommended (up to six wines total). This opportunity is ideal for a single winery to showcase a specific AVA, sub-AVA, region or vineyard. Help customize the program and menu to pair with your wines and choose the spokesperson(s). Work with WOPN event organizers to price the lunch, which can accommodate up to 120 guests. This experience is available for $5,000* and can be split with other producers or a regional association.
*Participation fees will be invoiced after event participants are selected and finalized.
Hosted Lunch at Angel Oak (One spot available for Friday and One for Saturday)
Sponsor a reception style lunch with food stations in the Angel Oak restaurant at The Ritz-Carlton, Bacara. OR Sponsor plated service featuring a prix fixe menu with wine pairings. We recommend selecting a theme (ex: sparkling wines, Rosé, vineyard designated wines, etc.) to create a casual vibe with serious wine and food. This opportunity is ideal for a regional association, a brand with a large portfolio or a group of wineries. Working alongside WOPN event organizers you will be part of creating a program aligned with your goals, develop a menu to compliment the wine theme and create the experience for up to 120 guests. Available for $5,000*.
*Participation fees will be invoiced after event participants are selected and finalized.
Grand Tasting Experience
Are you looking for an enhanced space to showcase your brand? WOPN offers limited experiential spaces. Ideas may include: interactive experiences, food and wine pairings, Photo Booth or another great idea to explore with the WOPN Team. Spaces begin at $5,000 and are limited.
*Participation fees will be invoiced after event participants are selected and finalized.
Winemaker Dinner in the Rotunda (One spot available for Friday and One for Saturday)
Sponsor a five-course, traditional sit-down dinner in the Rotunda of The Ritz-Carlton, Bacara.
For this experience, two wines per course is recommended (up to 10 wines total). This opportunity is ideal for a single winery to showcase a specific AVA, sub-AVA, region or vineyard. Help customize the program and menu to pair with your wines and choose the spokesperson(s). Work with WOPN event organizers to price the dinner, which can accommodate up to 120 guests. This experience is available for $5,000* and can be split with other producers or a regional association.
*Participation fees will be invoiced after event participants are selected and finalized.
